WELCOME TO
Redefine
BLUE
Collar.
Community
education
Movement
WELCOME TO
Our core mission is attracting and developing the next generation of talent who will build the companies of tomorrow. We’re changing the industry for the next wave of business operators, entrepreneurs, team members, and industry leaders. Leaders shape culture, culture drives and attracts talent, and talent builds companies. Everything we do is about attracting, retaining, developing, and arming great talent with the tools they need to become successful within the blue collar industry.
2024
June
Redefine Blue Collar was officially launched at the Snow & Ice Management Association conference in Pittsburgh, introducing its mission to reshape the blue-collar industry.
2024
December
The first leadership retreat in Mont-Tremblant focused on strategic business planning, personal growth and team development. This event marks a key step in building a community of forward-thinking industry leaders.
2025
April
Redefine Blue Collar will expand into hosting public events and retreats designed to educate, connect and inspire. These gatherings will empower individuals and strengthen the blue-collar community.
2025
May
An exclusive mastermind program will bring together leaders in the blue-collar industry for collaboration and growth. This initiative will drive innovation and redefine success in the field.
2025
June
Upcoming public events will provide opportunities for professionals to connect, learn and grow. These events will celebrate the evolving blue-collar landscape and its contributions to society.
2025
September
The Redefine Show will be an inspiring docuseries showcasing the untold stories of the blue-collar industry. Each episode will dive into the lives, challenges, and triumphs of workers and leaders who are reshaping the future of their fields.
2025
October
Redefine Blue Collar’s clothing line will celebrate the pride, culture, and identity of the blue-collar workforce. Each piece will blend style with utility and purpose, promoting the movement's mission.
2026
January
The Redefine Podcast will highlight stories, strategies, and innovations from across the blue-collar world. The podcast will amplify voices redefining what it means to work in the industry.
Nemanja is a creative powerhouse with an exceptional talent for marketing and branding. As a cultural leader and co-visionary, he brings fresh perspectives and innovative ideas to shape the identity and future of Redefine Blue Collar
Mikayel is a visionary entrepreneur with a wealth of experience and an unwavering work ethic. His intelligence and ability to lead culturally transformative initiatives make him the driving force behind redefining the blue-collar industry
Mikayel is a visionary entrepreneur with a wealth of experience and an unwavering work ethic. His intelligence and ability to lead culturally transformative initiatives make him the driving force behind redefining the blue-collar industry
Nemanja is a creative powerhouse with an exceptional talent for marketing and branding. As a cultural leader and co-visionary, he brings fresh perspectives and innovative ideas to shape the identity and future of Redefine Blue Collar
Newsletter
We believe personal mastery and businessmastery go hand in hand. Redefining blue collar is about more than justbusiness. Its about creating the best version of yourself, creating success inpersonal endeavors, and allowing the business success to follow.
Join the movement and take action.